The biggest celebration of Scottish heritage and culture, this side of the Atlantic!

For 25 years, NYC Tartan Week has been celebrating Scottish-American heritage by providing meaningful connections through the celebration of Scottish culture in New York City. Our organization and events play an integral role each year in marking National Tartan Day (April 6), a day declared by the U.S. Senate in 1998 to officially recognize the “outstanding achievements and contributions made by Scottish Americans to the United States.”

Through concerts, ceilidhs, parties, and our flagship NYC Tartan Day Parade, NYC Tartan Week continues to attract the best Scottish and Scottish-American artists, entrepreneurs, organizations, and more to promote, support, and develop deeper personal connections with the Scottish diaspora in America.

Recognized on both sides of the Atlantic and beyond for its unique ability to span multiple transatlantic markets, NYC Tartan Week offers many opportunities at a variety of price points for sponsors to build and advertise their brand, customer base, and business network while gaining exposure to a wide audience passionate about all things Scottish in the heart of NYC.

After a record-breaking 25th Anniversary year in 2023, we will continue to see growth in 2024 along with even more opportunities to get involved. Get in touch and find out how we can work together toward another successful year!


The National Tartan Day New York Committee is a 501(c)3 nonprofit organization, and we rely heavily on your help to continue our annual celebrations of Scottish heritage. Your gift of any size is greatly appreciated, and is tax deductible as allowed by law.

Should you want to send us a donation, simply click on the button below to send your gift to our PayPal account.

Sponsorship Opportunities 2024

Sponsors of New York City Tartan Week benefit from an extensive reach with audiences of tens of thousands in person and online!

Additional Benefits Include:

  • Hands-on business-to-consumer experiences with over 50,000 Scottish enthusiasts
    and members of the public attending
    NYC Tartan Week events
  • Inclusion in NYC Tartan Week’s digital marketing including live streaming, website, social media, and eblast communications, plus inclusion in our brand new NYC Tartan Week App!
  • Direct promotion on our social media channels including Facebook, Twitter, and Instagram
  • Conditional use of content captured by NYC Tartan Week through event video coverage, feature press articles, and photography
  • Exciting association with celebrities, iconic musicians, industry leaders, and prominent social media influencers from both the US and UK

Website Advertising

If you would like to advertise on our website, please fill out the appropriate form and return it to We reserve the right to refuse any advertisement we believe is incompatible with our mission. We also reserve the right to refuse any advertisement we deem competitive or contrary to the best interests of our organization.


Our Scotch brands - Laphroaig , Bowmore, and Auchentoshan - are a perfect fit for NYC Tartan Week’s spirit- forward activities. The NYCTW team provided the opportunity and promotional support to optimize the events we participated in, and our guests were excited and delighted to experience the parade as participants.

Simon Brooking

Beam Suntory

There’s no doubt at all that the exposure of NYC Tartan Week is very good and that it ties Belhaven in perfectly with the Scottish community in New York City and surrounding areas.

Tim Coleman

TBS Brands

For VisitScotland, NYC Tartan Week and the NYC Tartan Day Parade offer an excellent platform through which to reach New York City residents, stakeholders, and communities at a time when Scotland is uniquely in the city spotlight. Since the USA remains Scotland’s largest international visitor market - with strong direct air links and connectivity, as well as a large and active diaspora network – NYC Tartan Week is an opportunity for Scottish industry to make new connections and strengthen old ties, identifying new and exciting opportunities.


NHSCOT is proud to be a sponsor of New York City Tartan Week. Together, our aligned brands are strong and respected. It is a true partnership where both brands benefit from a shared audience. Additionally, NHSCOT generates dynamic social media content throughout Tartan Week. We look forward to it annually and love working with Kyle and his team.

Terri Wiltse